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Fictional branding project

Altro Paradiso is a love project and therefore a fictional branding. I wanted to create a lifestyle brand that honours the tradition of olive oil making with a contemporary twist. 

Inspired by the contrast of shadow and light, black and yellow became the main brand colors. The pattern references the dry rugged wood of the olive branches. The typography is a little wink to ancient Roman and Greek fonts, without becoming a gimmick.​

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