Fictional branding project

Altro Paradiso is a love project and therefore a fictional branding. I wanted to create a lifestyle brand that honours the tradition of olive oil making with a contemporary twist. 

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Inspired by the contrast of shadow and light, black and yellow became the main brand colors. The pattern references the dry rugged wood of the olive branches. The typography is a little wink to ancient Roman and Greek fonts, without becoming a gimmick.​