Masterclass | Cultivate Your Visual Voice
Thursday, August 11, 2022
11AM: 1 PM (UTC)
Online via Zoom
Starting a business can be overwhelming. Especially when it comes to your brand identity. There is no shame in the DIY game but trusting your visual voice to a branding expert is highly recommended. Because the way you communicate through your business with colors and fonts, logo, and all other touchpoints are powerful indicators of your values.
But in a world of Pinterest and Instagram how do you know what your visual voice is? What can you do to make sure a brand designer gets a brief that is aligned with your values, ambitions and brand inspiration?
By doing the groundwork before reaching out to a designer, you'll have more confidence in your aesthetic game and you will be able to give more precise feedback. A long-standing brand isn’t built on trends and it isn’t set in stone. A branding should be able to grow with your ambitions and how your approach/offer/products evolve. That’s why a clear strategy and brief are essential.
During this 2-hour masterclass we will tackle:
How to define your brand values and brand experience
How to define your brand aesthetics using exercises that will teach you the right methods and words (such as: what does “minimal” exactly mean, what are type treatments,…)
How to build a brand mood board aka your visual territory
How to translate that visual territory to your brand experience
How you can brief a brand designer
Resources for inspiration
All sales are final and non-refundable. Once you purchased the Masterclass, you'll receive a confirmation email (check your spam) with a link to a pdf that contains all the practical info and the link to the zoom event.