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Masterclass | Cultivate Your Visual Voice

Thursday, August 11, 2022

11AM: 1 PM (UTC)

Online via Zoom

Starting a business can be overwhelming. Especially when it comes to your brand identity. There is no shame in the DIY game but trusting your visual voice to a branding expert is highly recommended. Because the way you communicate through your business with colors and fonts, logo, and all other touchpoints are powerful indicators of your values. 

But in a world of Pinterest and Instagram how do you know what your visual voice is? What can you do to make sure a brand designer gets a brief that is aligned with your values, ambitions and brand inspiration?

By doing the groundwork before reaching out to a designer, you'll have more confidence in your aesthetic game and you will be able to give more precise feedback. A long-standing brand isn’t built on trends and it isn’t set in stone. A branding should be able to grow with your ambitions and how your approach/offer/products evolve. That’s why a clear strategy and brief are essential.

During this 2-hour masterclass we will tackle:

  • How to define your brand values and brand experience

  • How to define your brand aesthetics using exercises that will teach you the right methods and words (such as: what does “minimal” exactly mean, what are type treatments,…)

  • How to build a brand mood board aka your visual territory

  • How to translate that visual territory to your brand experience

  • How you can brief a brand designer

  • Resources for inspiration

  • Q&A

All sales are final and non-refundable. Once you purchased the Masterclass, you'll receive a confirmation email (check your spam) with a link to a pdf that contains all the practical info and the link to the zoom event.

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