Services included: brand strategy + visual brand identity 

Magali is a moderator and host who turns events into catalysts for change.

She challenged my skills to translate complex concepts and services into a clear branding strategy. The result of the branding workshop is a brand strategy book and manifest which she can use as a backbone to launch her brand and vision. 

For the visual identity, we translated her brand values (empathic, expressive, visionary, and approachable) into a bold yet warm identity.

Using a clean word mark supported by flowing lines and a pop of color to highlight her unusual approach.