Services included: brand strategy + visual brand identity
Magali is a moderator and host who turns events into catalysts for change.
She challenged my skills to translate complex concepts and services into a clear branding strategy. The result of the branding workshop is a brand strategy book and manifest which she can use as a backbone to launch her brand and vision.
For the visual identity, we translated her brand values (empathic, expressive, visionary, and approachable) into a bold yet warm identity.
Using a clean word mark supported by flowing lines and a pop of color to highlight her unusual approach.