Brand strategy & brand identity
Riad Zayan is a hidden oasis in the middle of vibrant Marrakesh. A serene and welcoming guesthouse to feel at home in another culture.
We went for a fresh color palette with tadelact touches, vibrant baby blue and sandy neutrals. A classic typographic logo as the perfect marriage between heritage and modern comfort. The brand pattern refers to the symbols of the Zayane Tribe and are often used in carpets, pillows and as face tattoos.