Services included: brand identity design, paper curation, social media design and management, production management and art direction.

Restaurant Rooselaer is an iconic family-run restaurant founded in 1977 and known for its classic seasonal cuisine and lobster on the wood grill. The handover from father to sons was the perfect opportunity for a full remodel and rebranding.  

We created a logo that is like the restaurant: a modern classic—honoring the heritage while opening its door to a new generation.  A sophisticated yet contemporary brand identity that paid homage to the original while giving it a fresh, updated aesthetic. With strong, yet modest colors, high-end photography, and brand materials, Rooselaer is ready for a new chapter.​

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Brand Photography by Marjorie Romeijn

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