SACRÉ BEURRE

 Services included: Brand identity & collateral design

Sacré Beurre’ is a fictional butter and bread brand including product packaging and some collateral for a brick-and-mortar shop/bakery. The name references the French term "sacre bleu" and the very much known "sacré coeur". The illustrations give the brand a fun touch while the font has a traditional feel to it. Style elements in this branding hint to classical french culture with the checked pattern and navy blue, yet it has a very modern and fresh vibe.