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Santo Flow

Brand strategy + Brand identity

Santo Flow is the energetic healing business of Saskia Anthonissen. As an energetic coach, she combines manual therapy with coaching by using acupressure, meditation, breathwork, crystals, numerology etc

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First, I helped Saskia with her brand voice and brand name. "Santo" comes from her first and last name "Saskia Antonissen" but also means "sacred". It makes a beautiful reference to her energetic work: to make everything flow again.

 

After defining her brand name, we developed a visual identity. She wanted a vibe that breathed earthiness, softness and grounding. With warm beige tones that communicate sophistication and serenity.