Brand strategy + Brand identity
Santo Flow is the energetic healing business of Saskia Anthonissen. As an energetic coach, she combines manual therapy with coaching by using acupressure, meditation, breathwork, crystals, numerology etc
First, I helped Saskia with her brand voice and brand name. "Santo" comes from her first and last name "Saskia Antonissen" but also means "sacred". It makes a beautiful reference to her energetic work: to make everything flow again.
After defining her brand name, we developed a visual identity. She wanted a vibe that breathed earthiness, softness and grounding. With warm beige tones that communicate sophistication and serenity.